![Timothy O'Brien, Alex Schultz, and Kyle Wong, and Lecturer Marc Lowe in a classroom](/sites/default/files/styles/news/public/2025-01/Markstrat%20600x350.png.jpg?itok=63ey_Yn2)
Take Control of a Virtual Corporation at UC Davis
Making strategic decisions in marketing, finance, research and development
Markstrat is an engaging, hands-on business simulation that brings marketing strategy to life. Bay Area MBA student Timothy O'Brien shared how it offers invaluable experience in strategic decision-making, market research, and team collaboration—skills that directly apply to real-world business success.