HALL Wines
![HALL Wines logo](/sites/default/files/styles/standard_scale_and_crop/public/2020-09/hall.jpg?h=3f74ed1b&itok=6TazmHOy)
- High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix.