Asian Art Museum
The Asian Art Museum (AAM) is home to one of the world’s finest collection of Asian art with an expansive permanent collection and dynamic special exhibitions and public programs. AAM is currently undergoing a $90 million expansion project set to complete in 2020. The MSBA team is supporting AAM during this expansion by developing a statistical model to help predict attendance for special exhibitions, allowing the museum to better meet yearly earned revenue goals while maximizing public engagement with the museum’s art and cultural programs.